1918 Briscoe Motor Car Dealers Handbook / Brochure
[No Place Stated]: Briscoe Motor Cars, 1918. [No Edition Stated]. A Very Good copy of this brochure for Briscoe Motor Cars in the Publisher's original wrappers with moderate wear, some modest soiling, and the spine has been trimmed and the stitching has been removed, together causing the wrappers to be threating to detach. In addition to the Manufacturer's name, the front cover states:
“Conditions are changing. // Old time proven selling ideas // have been overthrown. New plans, // rapid readjustments of interest // to every dealer
have been made // necessary by the war.
HAVE YOUR SALES BEEN AFFECTED? // Have you been getting sufficient cars? // Has the freight situation bothered you? // Are you in the wrong price class? // Find your particular // problem solved somewhere with- // in the following // 35 pages // [ornamental image]”.
Within one finds text and images related to the company's offerings, seeking to entice vehicle Sellers to offer Briscoe vehicles, with this publication telling the reader why Briscoe vehicles are the best to offer and how the reader's dealership can sell the most. The Brochure also features pictures of tanks and airplanes at the front inside the front and back covers to remind the reader "...that, you know, there’s a war on." This Brochure is scarce to the market and difficult to find in any condition. Item #3796
Price: $185.00